A Brief Discussion on Two Popular SLG Mobile Games Isekai Slow Life and Total Battle， each have their own unique features

Two rapidly growing games in the European and American markets, Isekai: Low Life and Total Battle: War Strategy。
Isekai: Slow Life is a Japanese role-playing mobile game with a different world theme. In this game, players will play as a novice adventurer and embark on adventures in a Japanese fantasy style alternate world. The characters in the game have their own characteristics, distinct personalities, and abilities. The combat system is unique, strategically configuring characters to resist monster invasions. The management elements are rich, and the tasks and dungeons are extremely abundant. Rare equipment and props can be obtained through dungeons.
The game adopts RPG+simulation management gameplay, and another feature is the addictive side gameplay. Players need to move an initial number of troops on a parkour like road and make choices while constantly advancing to expand their army numbers and defeat the enemy. Due to its simple and easy to understand gameplay, creating a purchase volume advertisement can easily increase player click through rates and has a very good effect on reducing purchase costs. It has a similar effect to the popular "save the dog" strategy in the domestic market, which uses drawing lines to protect dogs. Total Battle: War Strategy "belongs to the coke like gameplay, with almost everything appearing in SLG games, and the game's art quality is not top-notch. The only difference is that the time-consuming marching has been changed to teleportation, greatly reducing players' map running time and directly fighting, enhancing the gaming experience. Of course, for the core gameplay of this game, perhaps professional SLG peers can discover more differences.

Total Battle: War Strategy "was released by Scorewarier, a Cypriot company, as early as 2017. However, it remained lukewarm in the years following its release and only gradually gained momentum this year
The PC and PC web versions of Total Battle: War Strategy had a monthly traffic of 2.7 million PV in September this year. Assuming a positive correlation between PC website traffic and revenue, GameLook believes that the PC version may have contributed 25% -30% of the game's revenue. From the perspective of game quality, Total Battle: War Strategy is not actually a distinctive SLG game at first glance, with a mediocre appearance. However, the reason why this game can continue to grow may be mainly due to two reasons. Firstly, it adopts a secondary gameplay buying mode, and secondly, it eliminates marching time, which is also the biggest difference between this game and other SLG products.

In terms of gameplay, GameLook believes that canceling the marching time setting actually lowers the entry barrier for players to some extent, allowing them to focus more on urban construction and troop deployment. The more frequent battles actually accelerate the pace of the game.

At the same time, the game combines art style and theme, and designs a side gameplay of "more than military points". During gameplay, especially in the early stages, side gameplay appears quite frequently. To some extent, this further reduces the threshold for players to get started. In addition, the ability to obtain purchase volume for side gameplay is indeed strong, ultimately helping it achieve growth.
Overall, Total Battle: War Strategy does have a hand in terms of purchase volume. Although the side gameplay mode is seen as a side note by many, it has brought tremendous help to the game. However, as the game continues to grow and the core player base increases, it is unknown whether the side gameplay will have an impact on the game.
Of course, from another perspective, as a "composite product" with interactive properties, it is difficult to define what kind of advertising is real for game products. For the SLG category, the high purchase cost is indeed a problem that needs to be solved
Overall, from the current environment, the determination of project approval is particularly prominent in the SLG category. Some products dominate the market through themed gameplay, while others continue to grow through side gameplay. Finding the right direction may be the true essence of the SLG category.